Case Study: Global Online Travel Agency prevents $23M in promotion abuse and captures 85% of fraud attempts with DataVisor’s UML solution

Global Online Travel Agency - Customer Case Study

Global Online Travel Agency launched a holiday promotional campaign and faced large-scale, coordinated promotion abuse that traditional systems missed. Fraudsters used manipulated IPs and devices, fake profiles and innocuous-looking emails, cross-country bookings and repeated high-volume reservations to claim rewards; to combat this, the company deployed DataVisor’s UML solution to detect coordinated and emerging fraud patterns.

DataVisor’s UML clustered and flagged ring behaviors (repeated room bookings, unusually large/rounded night counts, cross-country patterns, consistent check‑in/out timing and linked email/device signals), enabling the agency to block over 12,000 fraudulent bookings and prevent more than $23M in promotion abuse in one month. DataVisor’s solution detected roughly 85% of fraud attempts, stopping coordinated international attacks and protecting the agency’s revenue and partner reputation.