Case Study: Top 50 Mobile Gaming Company achieves detection of millions of fraudulent installs and $3M-$5M in annual savings with DataVisor

DataVisor Joins Forces with Top Mobile Gaming Company to Fight User Acquisition Fraud

Top 50 Mobile Gaming Company, a leading developer with more than 300 million installs and top-ten titles in dozens of countries, was losing a significant share of its user-acquisition spend to sophisticated install fraud (average rates 10–50%, and in extreme campaigns much higher). To protect marketing ROI and the quality of its player base, the company partnered with DataVisor and deployed the DataVisor User Analytics Service to detect fraudulent installs.

DataVisor used an unsupervised, campaign-level detection approach to uncover coordinated fake accounts that individually looked legitimate, then produced forensic ad-network reports and visualization tools for smarter media decisions. As a result, DataVisor helped the customer detect millions of fraudulent installs per month, recover over $300K/month in makegoods, and realize an estimated $3M–$5M in annual savings while improving acquisition quality.