Case Study: a large discount retailer chain boosts in-store engagement with Datavalet Wi-Fi

A large retailer chain operating 250 stores with 8,000 employees chose Datavalet to deploy public Wi-Fi in all its stores to improve on-site client experience

A large retail chain partnered with Datavalet to improve in-store customer engagement by rolling out public Wi-Fi across 250 stores. The retailer wanted to promote its branded mobile coupon app, provide fast and reliable Wi-Fi for shoppers, integrate with existing Fortigate infrastructure, and ensure around-the-clock support for customers and IT teams.

Datavalet delivered a customized Wi-Fi solution with a branded captive portal, quick-connect authentication, 24/7 help desk support, and Dataview Analytics for session and traffic insights. The rollout improved the customer experience, increased awareness and downloads of the retailer’s app, and gave the retailer data to better inform store layouts and staffing; Datavalet is also exploring Data Harvester for future loyalty sign-ups and marketing integration.