Case Study: Canadian Breast Cancer Foundation achieves 700% increase in donations with DatAvail's digital marketing and website solution

Digital Marketing Helps Canadian Breast Cancer Foundation See Donations Increase by 700%

The Canadian Breast Cancer Foundation (CBCF), a national leader in breast cancer research, education and care, faced an aging website that could no longer support its growth or unify its four regional offices under a single brand. To improve fundraising and digital engagement, CBCF engaged DatAvail to deliver a website redesign and digital marketing solution, including architecture, SharePoint implementation, A/B user testing and SEO.

DatAvail created a cohesive web presence with elegant design, validated user behaviors through A/B testing, and embedded top SEO strategies; the result was donors staying longer, reading more and returning more often — and donations increasing by 700%. Referral traffic climbed from 2,343 to 8,421 visits per month, the site was named Best SharePoint Site by TopSharepoint.com, and key engagement metrics (visitors, pages read, time on site) roughly doubled.

Canadian Breast Cancer Foundation