Case Study: Leuke Recepten boosts conversions with Datatrics

Showing every visitor the right recipe pushes conversion rates up by 46% for Leuke Recepten

Leuke Recepten, a Dutch recipe platform with more than 3,000 recipes, wanted to inspire a very diverse audience with content that matched each visitor’s needs while also increasing engagement, recipe saves, page views, and independence from Google and social channels. To address this, the company worked with Datatrics and partner U Digital to personalize the visitor experience across its website and email channels.

Datatrics helped Leuke Recepten recognize visitors, segment them by behavior and preferences, and show personalized recipe blocks, pop-ups, and weekly menus through tools including Wordpress and Copernica. The result was a 46% increase in saved recipes/conversions, 25% more returning visitors, 15% more time on site, and around 3,500 new weekly-menu subscribers per month.

Leuke Recepten

Eric Waterschoot

Co-owner