Case Study: Lief, Leuk & Eigen boosts conversion and user experience with Datatrics

How U-digital and Datatrics helped Lief, Leuk en Eigen to give their customers a better user experience with the help of a hybrid flow

Lief, Leuk & Eigen, a card and print company, wanted to improve the user experience on its card editor and reduce visitors leaving the site. New users often found the editor overwhelming and did not understand how to use all its features, so many dropped off before completing a purchase. Datatrics helped address this challenge with its hybrid flow solution.

Using Datatrics, U Digital and Lief, Leuk & Eigen created targeted touchpoints for new and returning visitors, including test-card prompts, exit-intent reminders, and help options in the editor. The campaign led to a lower bounce rate than the control group (51.4% vs. 52.8%), longer time on the editor page (5:14 vs. 3:51), and higher page value (€15.75 vs. €11.11). Overall, Datatrics contributed to a better user experience and stronger revenue performance, including a reported 187% revenue increase and 134% conversion rate increase.

Lief, Leuk & Eigen