Case Study: Pinkcube boosts revenue and conversions with Datatrics CDP

How Datatrics' CDP boosted revenue and conversions for Pinkcube

Pinkcube, an online B2B retailer of printed promotional items and business gifts in the Dutch and Flemish markets, wanted to improve how it guided different visitors through the website. The company struggled to show the right products and messages to the right people, and needed more tailored customer journeys, automated marketing campaigns, better insight into visitor behavior, and a higher conversion rate. To address this, Pinkcube worked with Datatrics and its partner APC to implement Datatrics’ Customer Data Platform.

With Datatrics, Pinkcube built personalized journeys and touchpoints across its website, email, and advertising channels, using insights to tailor experiences around visitor behavior and persuasion triggers such as authority. Datatrics also supported automated campaigns like abandoned cart emails segmented by order value, including account manager follow-up for higher-value carts. The results included a 72.48% increase in conversion and an 18% increase in revenue, while a Kiyoh-linked journey drove a 54.91% conversion impact.

Pinkcube

Marianne Wesselink

E-commerce manager