Case Study: Altramoda boosts revenue and conversions with Datatrics

How Altramoda increased revenue and conversions with Datatrics' cross-selling campaigns

Altramoda, an Italian sustainable fashion retailer with a large e-commerce catalog, needed a way to recommend more relevant products as its business grew quickly. The company wanted to shorten the purchase path and improve the shopping experience, so it turned to Datatrics for product recommendations and personalization.

Datatrics helped Altramoda analyze its best-selling categories and favorite brands, then implement cross-selling recommendations on product pages and brand pages, along with low-stock notifications to create urgency. With Datatrics, Altramoda increased revenue by 38.2% and conversion rate by 38%, with specific campaigns delivering up to a 34.5% conversion rate lift for cross-selling and a 41% conversion rate lift for scarcity messaging.

Altramoda

Marco Bersani

Digital Marketing Consultant