Case Study: Gladskin boosts turnover and conversions with Datatrics

From lead to customer thanks to personalized customer journeys for Gladskin

Gladskin, part of Micreos B.V., worked with Datatrics and its partner DEA.Amsterdam to improve returns from website visitors and increase conversions in a fast-growing skincare market. The company needed a stronger brand experience and better personalization to convert more visitors and raise average order value.

Using the Datatrics Customer Data Platform, DEA.Amsterdam built a data-first personalization strategy with connected tools like Shopify, Google Analytics, Google Ads, Microsoft Ads, Facebook, Zendesk, Klaviyo, and Yotpo. Datatrics enabled separate journeys for new and returning visitors plus embedded content and dynamic product recommendations, leading to a 26.7% increase in turnover, a 5.4% increase in average order value, and more than 27% higher conversion rates.

Gladskin

Maurits Offerhaus

Director of Ecommerce