Case Study: Betersport.nl Achieves 50%+ Conversion Rate Increase with Datatrics

Conversion rate up over 50% for online sports equipment retailer Betersport.nl

Betersport.nl, an online fitness and sports equipment retailer in the Netherlands, wanted to create more tailored website journeys, increase conversions, and better use performance insights in paid marketing. The company chose Datatrics and its Smart CDP/customer data platform to segment visitors and support personalization across the webshop.

Datatrics implemented user segmentation, hyper-profiling, and personalized touchpoints on the website, with additional personalization in advertising and email. As a result, Betersport.nl was able to show more relevant products faster and saw its conversion rate increase by more than 50% across its account in 2020.

Betersport.nl

Thomas Evers

Head of Marketing and Development