Case Study: Strong Viking achieves 12% more conversions with Datatrics

Connecting a new tool and personalizing customer journeys leads to a boost in results for Strong Viking

Strong Viking, a market leader in obstacle runs in the Netherlands, wanted to improve the user experience and conversion rate on its website, which is its main sales channel for event tickets. The company used See Tickets for ticketing, but before working with Datatrics there was no connection between the ticket shop and the website, leaving Strong Viking with limited insight into visitors, customers, and returning customers.

Datatrics, together with partner DAYLEE, linked the website, email tool, and See Tickets to the Datatrics Customer Data Platform so Strong Viking could personalize content based on visitor segments and customer journey stage. The website now shows tailored recommendations, urgency messaging, and relevant event information automatically, helping drive a 12% increase in conversions and an 11% increase in revenue.

Strong Viking

Bas Klunder

Digital Content Manager