Case Study: PubMatic achieves real-time ad revenue insights with DataTorrent Enterprise

PubMatic enables publishers to maximize Ad revenue by delivering real-time customer insights

PubMatic, a marketing automation software company for publishers, needed a real-time analytics solution to handle massive ad data growth across auction, click, and client logs. Its batch-processing approach was too slow, creating insights delays of 5+ hours and making it harder to optimize inventory, maximize revenue, and support always-on access for publishers. DataTorrent’s Enterprise platform, powered by Apache Apex, addressed these challenges.

DataTorrent implemented an in-memory, fault-tolerant, dynamically scalable streaming analytics platform with pre-built connectors, monitoring, and exactly-once processing. As a result, PubMatic cut ad performance insight delivery from more than 5 hours to under 1 minute, improved real-time monetization decisions, reduced operating costs and CAPEX, and enabled publishers to optimize ad inventory and pricing in real time.

PubMatic

Sudhir Kulkarni

VP of Data & Analytics