Case Study: Multinational Electronics Company achieves real-time personalized social gameplay and scales to 60M monthly users with DataStax Enterprise

Multinational Electronics Company Revolutionizes Social Gameplay with DataStax Enterprise

A global, market‑leading electronics and gaming company set out to boost its console experience with cloud-based game streaming, social features and real‑time personalized recommendations. Its legacy infrastructure couldn’t handle the massive, low‑latency data needs, multi‑/hybrid‑cloud deployments, and hard launch deadline—resulting in performance lags, inconsistent user libraries and a risk of customer churn.

They deployed DataStax Enterprise as a linearly scalable, always‑on data platform across on‑premises and public clouds, enabling rapid development and hybrid/multi‑cloud operations. The console launched on schedule (1 million units sold in 24 hours) and now supports over 60 million monthly active users, ~200,000 reads/writes per second with 100% uptime, real‑time streaming, personalized game libraries and social gameplay—helping the company regain market leadership.