Case Study: Macquarie Group achieves real-time Customer 360 and personalized digital banking with DataStax Enterprise

Macquarie Bank drives digital transformation with Datastax Enterprise

Macquarie Bank, Australia’s largest investment bank with a branchless retail presence, set out to transform into a more human, intuitive digital bank that delivers highly personalized, real-time experiences. The challenge was to capture and analyze large volumes of transactional and event data continuously, support natural-language and location-based searches, and provide long-term, low-latency access to customer 360 data to power personalization and insights.

Macquarie chose DataStax Enterprise (Cassandra with Spark and Solr) for its elastic scale, in-memory and peer-to-peer architecture, co-located analytics/search and HTAP capabilities, plus OpsCenter for monitoring. The solution enabled near-real-time stream processing, natural-language/location search and faster developer time-to-value, while supporting no-downtime upgrades, platform stability and more agile delivery of personalized recommendations and services.

Macquarie Group

Rajay Rai

Digital Architect