Case Study: Jeenga achieves real-time cross-channel one-to-one customer experiences with DataStax Enterprise

Jeenga Delivers Cross-Channel One-to-One Customer Experiences with DataStax Enterprise

Jeenga is a real-time Customer Journey Platform founded by Luiz Filipe Couto that captures behavioral and historical purchase, campaign and support data to build complete customer timelines (LTV, ROI, churn risk) and execute one-to-one marketing across site, app and offline channels. The core challenge was ingesting and querying massive, global customer data in real time across multiple datacenters without vendor lock-in, while scaling to billions of interactions.

Jeenga chose Apache Cassandra and DataStax Enterprise for its multi-region, multi-master, high-performance architecture, using DSE Search (Solr) for complex reads and Apache Spark for real-time analytics and dashboards, and outsourcing message delivery to partners like SendGrid and Twilio. The result is a robust, scalable platform that supports thousands of B2B customers and millions of end users, enabling real-time, cross-channel one-to-one customer experiences.

Jeenga

Luiz Filipe Couto

Founder and Chief Executive Officer