Case Study: Güdly achieves positive, near‑real‑time social media experiences with DataStax Enterprise

Güdly Creating the Positive Social Media Experiences with DataStax Enterprise

Güdly is a social community app whose mission is to create the most positive social media network by minimizing trolls, bullying and harmful language while allowing users to share—even anonymously—through features like the Güdly wheel (asks, gives, guards). Their challenge was to deliver a always‑on, scalable platform capable of handling big social‑data workloads and near‑real‑time interactions without downtime as the network grows.

To meet that need they built on Apache Cassandra via DataStax Enterprise from day one, using DSE Search (Solr) and DSE Analytics (Spark) with Spark streaming (Kinesis) for near‑real‑time processing. The solution delivered faster analytics and a much improved user experience, high availability and elastic scale with no single point of failure; they’re now exploring graph (Titan) capabilities to better model social relationships.

Güdly

Padu Subramanian

Director of PMO and Vendor Management