Case Study: Global Charity boosts CTR and conversions with DATASINE AI image selection

Global Charity - Customer Case Study

Global Charity, an international animal welfare organization, wanted to improve the performance of its paid social campaigns by increasing ad click-through rates and conversions while lowering CPC and CPA. To help with this challenge, the charity worked with DATASINE and used its AI platform, Datasine Connect, to make better use of its existing creative database.

DATASINE used an AI model trained on the charity’s Facebook audience engagement data to predict which images would drive the strongest donation conversions. By applying the recommended creatives in subsequent campaigns, Global Charity achieved a 122% increase in CTR, a 77% increase in conversions, and a 17% decrease in CPA, helping improve ROI on a $25k monthly ad spend.