Case Study: TLL achieves faster, more efficient news monitoring with DataSift

TLL - Customer Case Study

TLL, also known as Timeline Labs, needed a more robust way to monitor newsworthy social content as its business grew, including faster topic filtering, better geographic coverage, and richer metadata for local and regional news. Using DataSift’s platform and data management tools, TLL could track everything from global incidents and weather alerts to sports, crime, and school closings.

DataSift implemented advanced filters, VEDO custom classifications, and demographic enrichments to help TLL organize large topic feeds into smaller, more targeted categories. The results included a jump in geo coverage from about 20% to nearly 80%, more cost-effective operations, and faster breaking-news alerts—such as spotting a Fort Hood shooting tweet and notifying national partners 23 minutes ahead of AP and CNN, and 34 minutes ahead of Reuters.

TLL

Malcolm CasSelle

CEO, Timeline Labs