Case Study: Sharethrough identifies top Twitter influencers and wins clients with DataSift

Sharethrough - Customer Case Study

Sharethrough, a leading native advertising technology provider, needed a reliable social data partner to help advertisers understand engagement around branded content and identify key advocates, especially on Twitter. After past providers failed to deliver dependable data, Sharethrough turned to DataSift for social data reliability and influencer insights, including historical campaign information.

DataSift’s platform powered Sharethrough’s Social Activity Stream, Global Share Tracking, and Historics capabilities, giving clients real-time tweet monitoring and the ability to pinpoint top Twitter influencers by retweets. The results included more actionable insight for customers, easier integration for Sharethrough’s engineering team, and even help winning a key client’s business after DataSift spent 3–4 days validating a Historics query that accurately identified past influencers.

Sharethrough

Robert Slifka

Vice President of Engineering