Case Study: Cognizant achieves industry-leading social listening insights with DataSift

Cognizant - Customer Case Study

Cognizant needed a way to bring social data into its insurance and retirement services offerings, but it lacked a turnkey platform with historical data, broad source coverage, and the services expertise to turn social signals into actionable insights. DataSift provided the data platform and partner ecosystem behind Cognizant’s Social Prism solution, helping the company build targeted social listening applications for the insurance industry.

Using DataSift’s platform, professional services, and Tableau partnership, Cognizant launched Social Prism for Retirement and a Natural Disaster Dashboard to analyze sentiment, influencers, and social impact across key insurance topics. DataSift also helped refine Cognizant’s influence-scoring models and extend them to new areas like Long Term Care, enabling faster solution development and richer client insights from social data.

Cognizant

Kevin Kraft

Insurance Practice Leader at Cognizant Technology Solutions