Case Study: X-bionic achieves rapid audience growth and compliant checkout consent with Dataships

X-bionic captures 3,000 subscribers in a month with Dataships

X-bionic, a Swiss performance sportswear brand, faced the challenge of building compliant list growth infrastructure during its peak season. The company needed to capture more email subscribers to meet aggressive growth targets, but was constrained by complex regional consent laws, particularly the need for explicit consent in the DACH region. Their existing Shopify checkout solution was not dynamic enough to handle this global complexity. They turned to Dataships to automate compliant consent collection.

Dataships implemented a dynamic checkout widget that automatically adapts consent requests based on the customer's location, ensuring full compliance across different markets. The solution replaced the static Shopify checkbox and integrated directly with X-bionic's Klaviyo platform. This resulted in the capture of over 3,000 subscribers in the first month alone, a 70% email consent rate, and an incremental LTV of $92K. Dataships provided X-bionic with a scalable, automated solution that transformed checkout into their primary growth channel.

X-bionic