Case Study: Waterdrop achieves higher consent rates and repeat revenue with Dataships

waterdrop boosts email consent rates by 277% with Dataships

Waterdrop, a fast-growing hydration brand, faced significant challenges scaling its e-commerce operations across eight international markets. The company struggled with complex and varying consent regulations like GDPR, CCPA, and TCPA, which risked compliance and limited its ability to grow its marketable audience. Its default checkout consent flow was not adaptable to different regional requirements, creating operational complexity and potential legal risk. Waterdrop needed a solution to automate compliance and optimize consent collection without adding overhead, so it turned to vendor Dataships.

Dataships implemented its dynamic consent widget, which automatically adapts to each shopper's location and the latest privacy laws. This solution automated compliance, optimized consent rates for both email and SMS, and integrated seamlessly with Waterdrop's existing tech stack. The results were substantial: a 175% uplift in net-new marketable contacts, a peak 277% uplift in email consent rate, and SMS consent rates as high as 83% in the UK. Dataships enabled Waterdrop to scale its consent collection across markets effortlessly, ensuring compliance while driving significant revenue growth.

Waterdrop