Case Study: True Botanicals drives $500K+ in repeat revenue with Dataships

True Botanicals drives $500K+ in repeat revenue with Dataships

True Botanicals, an organic skincare brand, faced the challenge of growing its email and SMS marketing lists while ensuring its consent collection practices were fully compliant with varying regulations. The brand's Director of Ecommerce was concerned that careful consent would inherently cost them subscribers. They partnered with Dataships to find a solution that would break this perceived trade-off.

Dataships implemented its privacy rules engine to calibrate the consent experience in real-time for each shopper based on their local laws. This allowed True Botanicals to collect consent at the legally appropriate level in every market. The solution led to a 12 percentage point increase in email opt-in rates and unlocked SMS collection at checkout. These newly captured subscribers have since driven over $500,000 in repeat purchase revenue for the brand.

True Botanicals