Case Study: Sculpted by Aimee boosts checkout email opt-ins with Dataships

Sculpted by Aimee boosts checkout email opt-ins by 61% with Dataships

Sculpted by Aimee, a Dublin-based cosmetics and skincare company, faced the challenge of balancing rapid global expansion with complex data privacy compliance. Their 25% email opt-in rate was limiting customer engagement opportunities. To address this, they turned to the vendor Dataships and implemented its Shopify app to streamline consent management during the checkout process.

By integrating the Dataships solution, Sculpted by Aimee personalized its consent collection and significantly improved its data practices. This implementation led to a dramatic 61% increase in its marketing consent rate, jumping from 25% to 86%. The results unlocked over 16,000 new contacts for their marketing lists and delivered a 49x return on investment over 21 months, ultimately driving additional revenue.

Sculpted by Aimee