Case Study: POCO by Pippa boosts repeat revenue with Dataships

POCO by Pippa boosts marketing opt-in rate from 27% to 80% with Dataships

POCO by Pippa, an apparel brand, was experiencing rapid e-commerce growth but faced the challenge of navigating complex privacy regulations while trying to expand its email list. Its marketing opt-in rate was low at 27%. The company turned to Dataships and its dynamic consent solution to overcome this hurdle.

Dataships implemented a seamless consent collection tool with location-based intelligence that integrated with POCO by Pippa's Shopify checkout. This solution dramatically increased the brand's marketing opt-in rate to 80%, generating 5,484 new leads. This surge in consent equated to a potential repeat revenue windfall of $371,000 for the company.

POCO by Pippa