Case Study: Pillowcube drives $16K in 4 months with Dataships

Pillowcube boosts email opt-ins 27% and adds $16K in 4 months with Dataships

Pillowcube, a sleep products brand, was struggling to capture high-value customers at checkout. Despite strong repeat purchase rates, the brand was using Shopify's default pre-checked email opt-in, which resulted in an industry-average rate and half of all purchasers leaving without permission to be marketed to. For a brand focused on retention, this was a major challenge. They partnered with Dataships to find a better solution.

Dataships implemented its consent capture solution, which integrated directly with Shopify and Klaviyo. It automatically displayed the correct privacy language based on a shopper's location. Following a successful A/B test, Pillowcube saw a 27% increase in its email opt-in rate, jumping from 61% to 88%. This resulted in 422 net-new subscribers monthly and drove $16,000 in lifetime value from new subscribers within four months. The solution from Dataships also automated compliance and provided clear, trackable ROI.

Pillowcube