Case Study: On Group achieves an 81% marketing opt-in rate with Dataships

On Group increases marketing opt-in rates by 170% with Dataships

On Group, a wellness and fitness services company, faced the challenge of growing its direct-to-consumer marketing list while ensuring strict GDPR compliance. Their reliance on a standard, unticked opt-in checkbox at checkout created friction that many customers, including repeat buyers, avoided. This prevented them from capturing the explicit consent needed to effectively engage their loyal, repeat-purchase customer base. To solve this, they partnered with vendor Dataships.

Dataships implemented its dynamic consent widget on On Group's Shopify storefronts. This solution automatically adapts to each customer's location with compliant messaging, making the opt-in process feel seamless. The vendor's platform handled all consent verification and syncing with their marketing tool, Klaviyo. As a result, On Group achieved a 170% increase in its marketing opt-in rate, added over 1,200 new subscribers, and unlocked more than £80,000 in additional repeat-purchase revenue.

On Group