Case Study: Numi Tea drives $471K in repeat purchase revenue with Dataships

Numi Tea drives $471K in repeat purchase revenue with Dataships

Numi Tea, an organic tea company, faced a challenge with low customer opt-in rates during checkout on their Shopify site. Only 2% of contacts were marketable for email, and their SMS list was minimal. They partnered with Dataships to implement a consent management solution that would grow their audience while ensuring compliance with their brand's values of trust and integrity.

Dataships integrated its consent infrastructure into the checkout, which adapted to each shopper's location and consent history in real time. This solution dramatically increased Numi Tea's email marketing opt-in rate from 2% to 91%, capturing over 9,600 incremental subscribers. These new subscribers have already driven $471,577 in repeat purchase revenue, demonstrating a significant measurable impact for Dataships' customer.

Numi Tea