Case Study: McSport achieves 60% list growth and $847k in incremental LTV with Dataships

McSport grows marketing lists by 60% with Dataships

McSport, Ireland's largest supplier of sports and fitness equipment, faced the challenge of growing its marketing email list sustainably without sacrificing profit margins through discount popups. Their previous incentive-driven approach attracted bargain hunters who quickly dropped off, forcing costly re-acquisition campaigns. Seeking a better solution, McSport partnered with Dataships to implement its dynamic consent at checkout service.

Dataships provided a seamless integration with McSport's Shopify store and Klaviyo setup. The solution captured high-quality subscribers directly at checkout without requiring discounts, resulting in 2,788 net new contacts per month with a higher average order value. This effort-free strategy drove a 60% increase in marketable email contacts and generated an incremental $847k in lifetime value per year for McSport.

McSport