Case Study: McKenna Man grows email subscribers by 76.48% with Dataships

McKenna Man grows email subscribers 76.48% with Dataships

McKenna Man, a popular Irish menswear retailer, faced a challenge common to growing ecommerce businesses: their email subscriber list had hit a saturation point and was experiencing slow growth. Their existing methods were not delivering the volume of new, compliant opt-ins needed to sustain their goals. They sought a solution from Dataships that could deliver thousands of new subscribers while remaining compliant with privacy laws and easy to integrate.

Dataships provided a compliant solution using dynamic consent technology to maximize list growth at checkout. The implementation was seamless and fast, requiring minimal technical lift. The results for McKenna Man were transformative, including a 76.48% increase in email subscriber growth and a 37.7% increase in revenue within the first six months. Dataships enabled the retailer to completely shatter its previous growth records and fundamentally change its business trajectory.

McKenna Man