Case Study: Louis Copeland boosts email and SMS consent with Dataships

Louis Copeland’s Email Marketing Transformation with Dataships

Louis Copeland, the Irish luxury menswear brand, needed a better way to grow and engage its marketable audience as its business shifted more heavily online during the pandemic. With its newsletter strategy creating limited engagement and concerns about email fatigue, the team turned to Dataships and its consent collection capabilities to unlock more valuable customers at the point of purchase.

By using Dataships to separate and nurture a more engaged audience, Louis Copeland significantly improved opt-in performance across email and SMS. Email marketing consent rose from 14% to 80%, SMS consent increased from 6% to 70%, and the brand unlocked over 6,000 new contacts in Klaviyo, generating a reported 50x ROI over 20 months and stronger open rates from Dataships-engaged customers.

Louis Copeland

Aaron Hearns

Ecommerce Manager