Case Study: Louis Copeland achieves 50x ROI and major email/SMS growth with Dataships

Louis Copeland boosts SMS opt-ins 64% with Dataships

Louis Copeland, a luxury menswear brand, faced the challenge of engaging its historically retail-focused customer base online. They found their newsletter-driven marketing to be limiting and were concerned about email fatigue. With Dataships, they discovered a major opportunity to better engage customers at the point of purchase and build a more valuable marketing audience.

Dataships implemented a solution that transformed Louis Copeland's consent collection, leading to a segmented audience strategy with enhanced SMS integration. The results were substantial, including an email marketing consent rate increase from 14% to 80% and an SMS opt-in rate skyrocketing from 6% to 70%. This delivered a 50x return on investment and added over 6,000 new contacts, driving significant revenue growth for Louis Copeland.

Louis Copeland