Case Study: Loop Earplugs boosts compliant subscriber growth with Dataships

Loop Earplugs boosts EU consent rates by 62% with Dataships

Loop Earplugs, a global hearing protection brand, faced a challenge in scaling its international operations without leaving revenue behind. Its expansion across multiple Shopify stores meant navigating a complex patchwork of global privacy regulations, which its default consent tools could not handle. This one-size-fits-all approach was causing them to lose subscribers at scale and miss growth potential, particularly in high-regulation markets. The company needed a solution from vendor Dataships to convert one-time buyers into repeat customers through compliant email and SMS channels.

Dataships implemented its intelligent, location-aware consent infrastructure to replace Loop's prior approach. The solution dynamically adjusted opt-in flows based on each shopper's location, automating compliance end-to-end. This resulted in a 62% increase in EU consent rates, a 25% lift in US consent rates, and a 10x improvement in SMS opt-ins. The vendor's solution unlocked thousands of new compliant subscribers monthly, driving measurable lifts in projected customer lifetime value and freeing Loop's teams to focus on growth.

Loop Earplugs