Case Study: Latelita increases consent rate and repeat revenue with Dataships

Latelita increases consent rate by 115% with Dataships

Latelita, a UK-based luxury jewelry retailer, faced challenges with low customer consent rates during its international expansion. Their generic checkbox at checkout was not optimized for different regional regulations like GDPR and CCPA, resulting in only a 34% opt-in rate and hindering their email and SMS marketing efforts. To solve this, they partnered with Dataships to automate compliant consent collection.

By implementing Dataships' dynamic consent widget, Latelita saw immediate and dramatic improvements. The solution automatically displayed optimized consent language based on a customer's location, which increased their global consent rate by 115% to 73%. This generated 2,100 new marketable contacts and drove £36,000 in repeat purchase revenue from new subscribers, significantly accelerating their international growth.

Latelita