Case Study: IQBAR boosts checkout opt-ins and repeat purchases with Dataships

IQBAR boosts SMS opt-ins 17X with Dataships

IQBAR, a functional nutrition brand, faced challenges in converting high-value customers into marketing subscribers at checkout. Their standard Shopify and Klaviyo setup created bottlenecks, resulting in low SMS opt-ins and missed revenue opportunities from repeat purchases. They partnered with Dataships to overcome these hurdles and ensure compliance with regulations like GDPR and CCPA.

Dataships implemented its checkout optimization solution to maximize list growth. This dramatically increased IQBAR's email opt-ins from 60% to 96% and SMS opt-ins from 0.36% to 6%, capturing over 19,000 net-new contacts. The solution ensured compliance automatically and integrated seamlessly with Klaviyo. As a result, IQBAR drove 6,286 repeat purchases from these new subscribers, achieving a 36% repeat purchase rate and a 491% return on investment for Dataships.

IQBAR