Case Study: iCLOTHING builds customer trust and boosts lifetime value with Dataships

iClothing uses Dataships to build trust with customers

iCLOTHING, a Dublin-based direct-to-consumer e-commerce brand offering women’s fashion at affordable prices, wanted to strengthen customer trust and better understand how shoppers felt about the data they held. After surveying customers, the team found that privacy and data usage were major concerns, so they turned to Dataships for help.

Dataships implemented a transparent Privacy Centre that let iCLOTHING customers view policies, access and amend their personal data, and request deletion. The result was improved customer confidence, a higher user NPS score, and more than a 50% increase in customer lifetime value, while also improving data quality and reducing admin effort for iCLOTHING.

iCLOTHING

Abbas Bari

Founder