Case Study: FUSION achieves a 7x increase in email opt-in rate with Dataships

FUSION boosts email opt-in rate 7x with Dataships

FUSION, a premium sportswear brand, needed to maximize repeat purchases by growing its email marketing list but was challenged by the complexity of maintaining full GDPR compliance across multiple regions. They turned to Dataships for a solution that could boost opt-in rates at checkout without compromising customer trust or regulatory adherence.

Dataships implemented its dynamic consent collection widget directly into FUSION's Shopify checkout flow, which automatically adapts to different regional regulations. This solution from Dataships led to a 7x increase in email opt-in rates, from 12% to 82%, adding 2,936 net new subscribers and unlocking over €75,000 in predicted customer lifetime value.

Fusion