Case Study: Ella & Jo boosts checkout consent and €852K in predicted lifetime value with Dataships

Ella & Jo boosts checkout consent to 80% with Dataships

Ella & Jo, a premium skincare brand, faced a significant challenge in growing its owned customer database due to Ireland's strict opt-in consent rules. Using Shopify's standard checkout, they were converting only 51% of buyers into marketable email contacts, losing valuable opportunities for retention marketing. They partnered with Dataships to address this gap.

By implementing Dataships' checkout integration, Ella & Jo automated and optimized its consent collection without needing developer resources. This solution lifted their marketable rate at checkout from 51% to 80%, capturing an incremental 13,558 net new contacts. For Dataships, this translated into €852,853 in predicted lifetime value from these new subscribers, significantly boosting the brand's retention engine.

Ella & Jo