Case Study: Ekster achieves $363K in repeat purchase revenue with Dataships

Ekster drives $363K in repeat purchase revenue with Dataships

Ekster, a smart wallet brand based in Amsterdam, faced a significant challenge in navigating international data compliance regulations during a period of hypergrowth. Their Shopify checkout's opt-in checkbox was not customizable by geolocation, putting them at risk of non-compliance with laws like GDPR and CCPA. They needed a scalable solution to safely obtain customer consent without burdening their lean team, which led them to the vendor Dataships.

Dataships implemented a turnkey solution that replaced the standard Shopify checkbox with a custom widget tailored to each shopper's location, ensuring immediate compliance. This strategy boosted Ekster's email opt-in rates by 34%. The measurable results for Ekster included driving $363,000 in repeat purchase revenue, adding 38,000 net-new contacts, and generating 4,088 repeat purchases within a 16-month timeframe.

Ekster