Case Study: Denver Modern drives $2M+ in repeat purchases with Dataships

Denver Modern boosts email consent 29% with Dataships

Denver Modern, a retail furniture brand, faced the challenge of building a compliant marketing list without sacrificing the customer checkout experience. Their initial setup using Shopify's default consent checkbox did not adapt to regional privacy laws or store proper consent records. They turned to Dataships for an automated consent collection solution to capture high-quality, engaged subscribers.

Dataships implemented its dynamic consent widget, which automatically adjusts to shoppers' locations and privacy laws, replacing the default Shopify opt-in. This solution seamlessly captured both email and SMS consent during checkout. The results were significant, including a 29% uplift in email consent and a 33.3x increase in SMS opt-ins. This drove over $2 million in repeat purchase revenue from the new subscriber cohort, demonstrating the measurable impact of the Dataships platform.

Denver Modern