Case Study: Cornbread Hemp drives $743K in repeat purchases with Dataships

Cornbread Hemp boosts checkout email consent to 94.46% with Dataships

Cornbread Hemp, a Kentucky-based CBD and THC wellness brand, faced the challenge of turning every checkout into a retention opportunity. As they could not use SMS marketing due to carrier restrictions, capturing email subscribers at checkout was their only reliable channel for educating customers and driving repeat purchases. Their initial efforts with other tools yielded low-quality leads, so they sought a solution from Dataships to grow their list with genuinely incremental subscribers.

By implementing Dataships' checkout integration, Cornbread Hemp boosted its email consent rate from 78% to 94.46% without impacting site speed. This solution captured 25,498 net new subscribers who would have otherwise been lost. The measurable impact was significant, with 8,637 of those subscribers making a repeat purchase and generating $743,566 in additional revenue for the brand.

Cornbread Hemp