Case Study: Carraig Donn achieves 52x ROI and 17K new contacts with Dataships

Carraig Donn grows email consent rate from 9% to 80% with Dataships

Carraig Donn, an apparel retailer, was facing low email marketing opt-in rates at checkout, with only 9% of customers consenting. This limited their ability to drive engagement and repeat purchases while needing to ensure GDPR compliance. They partnered with Dataships to overcome this challenge and better utilize their customer data for growth.

Dataships provided a GDPR-compliant consent management solution that integrated with Klaviyo. This streamlined Carraig Donn's data collection and segmentation, leading to a dramatic 71% increase in their marketing consent rate, which reached 80%. The implementation unlocked over 17,000 new contacts and delivered a 52x return on investment over six months, significantly boosting customer retention and repeat purchases.

Carraig Donn