Case Study: Benchmade triples SMS opt-ins and unlocks $22K in monthly revenue with Dataships

Benchmade triples SMS opt-ins to 12% with Dataships

Benchmade, a knife manufacturer and retailer, faced a challenge with its standard SMS opt-in process at checkout. The clunky, two-step flow requiring customers to reply "Y" to a text after purchasing was causing significant drop-off, leaving their SMS marketing consent rate at just 4.23%. This was a major missed opportunity for a brand that relied on timely SMS alerts for limited-edition product drops. To capture more subscribers, they turned to the vendor Dataships and its Easy Opt-In solution.

Dataships implemented a frictionless verification code system that allowed customers to opt-in instantly during checkout without leaving the page. This solution tripled Benchmade's SMS marketing consent rate from 4.23% to 12%. Furthermore, Dataships' analysis revealed that SMS subscribers had a significantly higher lifetime value, which translated to an incremental $22,000 in monthly revenue for Benchmade.

Benchmade