Case Study: Bella Freud achieves 21X higher email consent and $81K incremental lifetime value with Dataships

Bella Freud boosts email consent from 3.4% to 74% with Dataships

Bella Freud, a London luxury fashion brand, faced a significant challenge with GDPR compliance drastically reducing its email marketing consent rate at checkout. Using Shopify's default system, the brand was converting only 3.4% of paying customers into marketable email contacts, losing valuable opportunities to connect with its audience. To address this, they turned to Dataships for a solution.

By implementing Dataships' zero-development integration, Bella Freud ran an A/B test that immediately improved its email consent rate to over 80%. The solution sustained a 74% consent rate, capturing 823 incremental subscribers and unlocking over $81,000 in incremental lifetime value. The vendor, Dataships, directly enabled this growth by transforming checkout consent into a major revenue driver for the brand.

Bella Freud