Case Study: Ancestral Supplements achieves $300K+ in repeat purchase revenue with Dataships

Ancestral Supplements drives $300K+ in repeat purchases with Dataships

Ancestral Supplements, a wellness company, faced the challenge of improving customer retention and repeat purchase rates as it scaled. The company needed a way to grow its high-quality email and SMS subscriber lists directly at checkout while ensuring full compliance with constantly changing marketing laws. To solve this, they turned to the vendor Dataships for its automated data privacy and consent management platform.

Dataships integrated seamlessly into the checkout flow, transforming it into a powerful opt-in engine. The solution used dynamic, location-specific consent language and a frictionless SMS verification process. This approach delivered significant results for Ancestral Supplements, including over $300,000 in repeat purchase revenue, a 92% marketing consent rate, and an 8x increase in SMS opt-ins, all while maintaining compliance.

Ancestral Supplements