Case Study: a world-leading beverage manufacturer refutes trade spend claims with Datasembly

World-Leading Beverage Manufacturer refutes a 10-week trade spend claim with Datasembly

A world-leading beverage manufacturer faced a significant challenge when a wholesale partner accused it of violating a trade agreement. The partner claimed a competitor's store had run a promotion longer than the agreed-upon period and requested considerable trade spend dollars as compensation. Without access to high-quality, hyper-local data, the manufacturer was at a disadvantage and unable to effectively monitor or refute such claims. They turned to Datasembly for a solution.

Using Datasembly's real-time, hyper-local competitive data, the manufacturer was able to analyze promotions at specific stores within a 20-mile radius. Datasembly's service enabled them to prove that no stores had run a promotion longer than the permitted timeframe, successfully refuting the claim. This allowed the beverage manufacturer to save a large portion of its trade spend budget, protecting its bottom line.