Case Study: a leading class grocery retailer drives same-store sales and expands into new markets with Datasembly

Real-time, Hyper-local Data Drives Same Store Sales and Guides New Market Entries

A leading class grocery retailer in the Northeast and Mid-Atlantic US faced the dual challenge of driving same-store sales in its highly competitive existing markets and de-risking its expansion into new markets where it had no presence. To inform its pricing and merchandising strategy, the retailer required accurate, hyper-local competitor data and chose Datasembly as its provider after an extensive comparative test of eight different data companies.

Leveraging Datasembly's real-time and historical pricing data, the grocer was able to maintain strong sales and customer traffic despite aggressive moves by competitors like Aldi and Lidl. The solution equipped them to successfully open seven new stores with optimally set opening price points and has them on track to open eight more. Datasembly's data was cited as critically important for this successful market entry and for delivering on the retailer's strategy of pairing competitive pricing with a high-end experience.