Case Study: a leading American multinational producer of breakfast cereals achieves faster price realization and sales gains with Datasembly

Hyper-local, Shareable Data to Inform Price Changes

The customer, a leading American multinational producer of breakfast cereals, faced significant challenges in implementing a necessary price increase across its portfolio. In a highly competitive, inflationary market, retailers were hesitant to adopt new prices, relying on delayed data which created uncertainty. To combat profit erosion from rising costs, the manufacturer needed a way to monitor price changes in real-time and validate market-wide adoption. They turned to Datasembly for a solution.

Using Datasembly's real-time, hyper-local data, the manufacturer could swiftly validate that key retailers were passing the price increase to shoppers. This data was then shared with other retail partners to provide confidence that the market was moving, convincing them to adopt the new pricing faster. This solution resulted in an immediate sales gain of over $500,000 from key retailers within the first 10 weeks, with a projected gain of $2.7 million from the two retailers who moved 8-10 weeks faster than the rest of the market.