Case Study: Colgate Palmolive achieves a single source of truth for retail pricing with Datasembly

Colgate Palmolive creates a single source of truth with Datasembly

Colgate Palmolive's Strategic Revenue Management team faced challenges due to relying on multiple independent data sources for retail analytics, which created disjointed insights and was too slow for the dynamic market. They partnered with vendor Datasembly to gain a more timely and consolidated view of at-shelf pricing for their own and competitors' products.

Datasembly's solution integrated its hyper-local, real-time data exports into the manufacturer's data lake, creating a single source of truth. This provided Colgate Palmolive with greater market transparency, enabling them to identify pricing more effectively, strengthen retailer partnerships, and leverage regional trade spend dynamics. Datasembly's data shareability and granularity improved retail execution and provided a new competitive advantage.

Colgate Palmolive