Case Study: Unilever boosts digital conversion and engagement with Dataroid

Unilever boosts growth and customer experience on its digital channels

Unilever Turkey, a subsidiary of the global consumer goods company, faced a challenge in understanding user behavior and improving engagement across its various B2B and B2C digital platforms. They partnered with the vendor Dataroid to gain deeper analytics and enable real-time, personalized communication to boost conversion rates and customer experience.

Dataroid provided a solution that was integrated across Unilever's platforms to create contextual and personalized online campaigns. This included using targeted push notifications and in-app messages to reactivate users and promote new products. The implementation delivered significant results, including a 40% increase in cart conversion rates, a 15% conversion rate for new users, and reactivation of up to 45% of passive users through these personalized communications.

Unilever

Çağla Taşkeser

Digital Trade Marketing Manager